iGB L!VE 2025 has made history, welcoming more than 20,000 visitors for the first time in its history. The landmark event, held in Amsterdam, brought together professionals from across the global iGaming industry, from affiliates and operators to suppliers and technology innovators, marking a significant milestone for one of Europe’s most prominent gambling expos.
The annual gathering has steadily grown in size and influence over the years, but this year’s turnout exceeded all expectations. Event organisers revealed that attendance had surged by over 15% compared to 2024, with delegates flying in from more than 110 countries. While the UK, Germany, and the Nordics remained strong contributors, there was also a marked increase in representation from emerging markets in Eastern Europe and Africa.
Conversations across the event floor reflected the industry’s changing priorities. Alongside the latest product showcases and networking opportunities, there was a strong focus on compliance, player safety, and adapting to shifting regulatory landscapes. For instance, discussions on topics such as the rise of British no ID verification casinos highlighted the growing demand for streamlined onboarding processes without compromising security.
Amsterdam’s Appeal and Economic Impact
Amsterdam’s thriving hospitality and business infrastructure played a central role in attracting such a large crowd. Hotels across the city reported near-full occupancy during the event week, with organisers estimating the direct economic impact at over €35 million. Beyond the main exhibition hall, dozens of private networking dinners, workshops, and brand launches took place in venues scattered around the city, adding to the event’s vibrancy.
Many exhibitors took advantage of the high foot traffic to debut new products and partnerships. Payment solution providers, game developers, and affiliate networks unveiled tools aimed at improving user engagement, optimising conversions, and meeting growing demands for responsible gambling measures.
Spotlight on Regulation and Innovation
Regulatory compliance emerged as one of the most discussed themes. Panel sessions explored the implications of recent gambling legislation changes across Europe, particularly in the Netherlands and the UK. There was a notable interest in balancing innovation with responsible gambling safeguards.
One session drew parallels between the iGaming sector’s compliance demands and the discipline seen in entirely different fields, such as Finland’s structured approach to preparing its youth for military service. Similar to how military prep courses grow in popularity among Finnish youth before enlistment, many operators are adopting rigorous training and onboarding for compliance teams to ensure readiness for evolving legal frameworks.
Technology Steals the Show
Technology was undeniably a star of this year’s iGB L!VE. Artificial intelligence-driven analytics, blockchain-based payment systems, and immersive VR casino experiences dominated the conversations. AI tools that can predict player behaviour, automate personalised promotions, and flag potentially harmful gambling patterns are gaining significant traction among operators aiming to both improve profitability and safeguard players.
In addition, blockchain integration is becoming increasingly relevant in addressing trust and transparency issues, particularly in markets where regulatory oversight is less established. Some showcased VR environments demonstrated how casinos could blend entertainment and social interaction, potentially transforming online gambling into a more community-driven experience.
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Conclusion
With the success of this year’s event, organisers have already confirmed plans to expand the exhibition space for 2026. This includes dedicated zones for esports betting, emerging markets, and a greater emphasis on sustainable business practices within the industry.
For many attendees, the record-breaking turnout was a reflection of both the resilience and adaptability of the global iGaming sector. As market dynamics evolve, events like iGB L!VE remain crucial in shaping the conversations, innovations, and partnerships that will define the next era of gambling.
The message from Amsterdam was clear: the industry is not just growing in size but maturing in approach, embracing technology, compliance, and player-centric strategies as the foundation for sustainable success.