Helmi Ikonen

Finland’s state-owned betting operator Veikkaus is gearing up for major changes in the country’s sports betting sector. One of the things they’re doing is overhauling their sportsbook platform. The government is set to end the gambling monopoly by 2027. So Veikkaus is taking early steps to modernise its offering and maintain relevance in a soon-to-be … Read more

Embraching a cryptocurrency-based online gambling platform and leveraging unique marketing strategies, Stake has been able to go around traditional advertising constraints, while still grabbing the attention of a global audience. Stake’s power of marketing with online influencers The rapid raise in popularity can be largely attirbuted to the strategic collaborations of the platform with high-profile … Read more

Cryptocurrency gambling is no longer a niche trend in Finland. A growing share of Finnish online gamblers are turning to Bitcoin and other digital assets for deposits and withdrawals, driven by faster payouts, fewer banking restrictions, and increased privacy. While traditional payment methods still dominate, crypto’s role in Finland’s gambling landscape is expanding at a … Read more

A strong belief in consumer protection has always shaped the Nordic approach to online gambling. In 2025, that belief is being tested. Digital gambling is growing, technology is moving faster than regulation, and policymakers across the region are discovering that control on paper does not always translate to control in practice. While the Nordic countries … Read more