Samuel Muriuki

Social media has become more than a space for sharing updates and entertainment, it is increasingly shaping the way Finns approach gambling. Platforms like Facebook, Instagram, and TikTok now host countless gambling-related discussions, promotional content, and influencer-led recommendations. For younger demographics in particular, exposure to gambling-related reels and live streams has blurred the line between … Read more

The World Series of Poker Circuit (WSOPC) Main Event in Tallinn concluded with a record-breaking triumph as Finnish player Jenny Westerlund claimed the prestigious title. The tournament drew unprecedented participation, making it the largest WSOPC Main Event ever held in the Baltic region. Westerlund’s victory not only cemented her place among the most notable players … Read more

The Finnish gambling landscape has long been shaped by the state monopoly, Veikkaus. Yet, Finnish bettors have steadily looked beyond its framework for alternative ways to bet more strategically and profitably. One such method gaining traction is matched betting, a low-risk approach that takes advantage of bookmaker promotions to guarantee a return regardless of the … Read more

BETBY has entered the new soccer season with a significant announcement: the launch of a proprietary trading model designed to increase operational efficiency and deliver higher margins. The move comes as operators continue to seek more sustainable ways to balance risk, customer engagement, and profitability in an increasingly competitive market. The new model is expected … Read more

The Premier League continues to demonstrate its unmatched global reach, and Finland is no exception. Recent figures reveal that 56 per cent of Finnish football fans actively follow England’s top division, making it the second most followed foreign league in the country. This strong connection highlights how deeply English football culture has travelled across Europe, … Read more

Evolution has once again pushed the boundaries of live casino gaming with the launch of Ice Fishing, a new interactive game show that promises players the chance to reel in substantial rewards. Combining immersive visuals with engaging mechanics, Ice Fishing offers a unique blend of entertainment and big-win potential, with payouts reaching up to 5,000 … Read more

Ladbrokes has unveiled its latest brand campaign under the tagline ‘That’s Ladisfaction’, designed to re-energise its image and connect more deeply with modern audiences. The campaign seeks to highlight the excitement of betting while positioning Ladbrokes as a trusted name in the industry, particularly as competition intensifies across both physical and online markets. With sports … Read more

Finland’s poker community could soon be navigating uncharted waters if proposed reforms granting private licences for online poker operators proceed as planned by 2027. The move would mark a significant departure from the current state-monopoly model, potentially reshaping how Finns engage with the game they love. Historically, Finland’s state gambling operator has held a tight … Read more

Fantasy Premier League has become a global phenomenon, but nowhere is its influence more striking than in Finland. Despite the country’s modest population of around 5.5 million, Finnish managers continue to punch above their weight in the competition. The 2024/25 season has seen an extraordinary 42,409 Finnish players finish inside the coveted top 100,000 worldwide, … Read more

The 2025 EA FC Esports World Cup is shaping up to be one of the most talked-about events in competitive gaming, with football icons Ronaldo and Kaká confirmed to participate. Their clash, which blends nostalgia with the new frontier of esports, is set to draw global attention and significant commercial interest. For decades, Ronaldo and … Read more