Location: Anywhere / Helsinki HQ
Job Type: Full-time / Freelance
Start Date: ASAP
Language: English (native or near-native)
🚦 About the Role
Do you see keywords the way others see headlines? Can you sniff out an underperforming page from a mile away and turn it into a traffic magnet?
We’re looking for a Gambling SEO Manager to take charge of our organic strategy across casino, betting, and industry content. At Helsinki Times Gambling Team, your SEO skills will directly shape what thousands of readers discover daily, no fluff, no filler, just data-driven growth with real editorial integrity.
💼 What You’ll Be Doing
- Leading SEO strategy for all gambling verticals (casino, sports, blog)
- Conducting deep keyword research and building content maps
- Collaborating with writers and editors to optimise content briefs
- Tracking rankings, CTRs, and traffic using tools like GA4, GSC, and Ahrefs
- Identifying opportunities for growth, internal linking, and quick wins
- Running site audits to fix technical SEO issues and improve performance
- Advising on site architecture, navigation, and SERP enhancements
- Reporting KPIs and growth targets to leadership
✅ What We’re Looking For
- 2+ years of experience in SEO, preferably in iGaming or affiliate publishing
- Strong command of on-page, off-page, and technical SEO fundamentals
- Expert with tools like Ahrefs, Semrush, Surfer, Screaming Frog, and GSC
- Analytical mindset with a creative approach to content strategy
- Confident briefing writers and reviewing content through an SEO lens
- Comfortable working across multilingual domains is a plus
- Passion for performance, rankings, and clean execution
🎁 What We Offer
- Remote freedom or a desk at our buzzing Helsinki HQ
- Transparent salary with bonus incentives based on organic performance
- Premium access to all the SEO tools you need
- Direct impact on editorial strategy and site direction
- A collaborative environment with writers, developers, and creatives
- Zero micromanagement, just goals, ownership, and support
📬 Ready to Optimise?
Send your CV, portfolio of SEO projects or case studies, and a short message on your proudest SEO win to:
📩 [email protected]
Subject line: Gambling SEO Manager Application
For other openings at Helsinki Times, please check out our Careers page.