The Esports Awards 2025 delivered an evening of celebration that highlighted the achievements of some of the industry’s most influential figures. Held in front of a packed international audience, the event paid tribute to a decade of growth and transformation within competitive gaming, shining a spotlight on individuals whose impact has shaped the scene globally.
Matthew “Nadeshot” Haag, former Call of Duty professional and now founder and CEO of 100 Thieves, was celebrated as an Icon of the Decade. His transition from player to entrepreneur has been nothing short of remarkable, with 100 Thieves evolving into a lifestyle and entertainment brand valued in the hundreds of millions of euros. His recognition underscored how esports careers can stretch beyond competition, inspiring younger players to see possibilities in management, content creation, and brand building.
Sjokz: The Voice of European Esports
Eefje “Sjokz” Depoortere was also recognised as an Icon of the Decade for her role in elevating broadcast standards. Known for her unmatched hosting across major League of Legends tournaments, Sjokz has been at the forefront of professional esports coverage. Her professionalism and accessibility have made her one of the most trusted voices in the industry, setting benchmarks for aspiring presenters.
Few names resonate in esports as much as Lee “Faker” Sang-hyeok. The legendary League of Legends mid-laner has defined competitive excellence since his debut in 2013, with a trophy cabinet that includes multiple world championships. His inclusion as an Icon of the Decade was no surprise, as his consistency, discipline, and leadership continue to inspire both teammates and rivals.
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Betting and the Business of Esports
As esports matures, the business side of the industry is becoming increasingly intertwined with betting markets. Bookmakers now offer odds across tournaments and leagues worldwide, further legitimising esports as a spectator sport.
While many mainstream operators are involved, there are also UK bookmakers not on GamStop that have tapped into this demand, offering alternative platforms for fans who want to wager on competitive gaming alongside traditional sports. The growth of esports betting highlights the industry’s commercial potential and its alignment with global sporting practices.
A Global Celebration of Culture
The Esports Awards reflect not only competitive success but also the broader cultural influence of gaming. Just as Finland recently won the Air Guitar World Title after 25 years, proving that unconventional cultural competitions can hold international prestige, esports has demonstrated its ability to capture imagination and community on a global scale. Both examples show how niche activities can evolve into mainstream spectacles when passion and creativity are at the core.
Recognising Nadeshot, Sjokz, and Faker as Icons of the Decade signals more than just a retrospective glance. It is a statement about the maturity of esports and its standing in global entertainment. With investments rising, player salaries reaching several million euros annually, and audiences spanning every continent, the industry is no longer a side show, it is firmly part of the global sporting and cultural landscape.